Friday, 23 April 2010
The Look Book
The presentation was in keeping with the general Warehouse theme, in order to keep it lloking proffesional. The use of Adobe InDesign was quite difficult as it was my first time using it. However it wasn't overly hard to use, but I feel more experience with it nessacary if I want to progress and want to produce higher quality work.
Inspiration, blog...
As shown inspiration was sourced from a varitey of places. Throughout the designing of the range and completion of the look book I attempted to keep the Warehouse style which i believe I have done so.
In preperation at look at past and current Warehouse ranges in order to learn the brands look. in a ddition to this I looked at trend forecasting, trade shows, catwalk shows, designer collections etc. This gave me a vast amount of information to use when creating ranges specifically for Warehouse.
In the creation of this work I have found the blog useful as it has allowed me to store my research in one place and keep it quite organised. However I did not allows post research when found as I would save it to a file and move on to something else and not upload it. In the future if I was to complete similar work a blog would be very useful and I would attempt to use it fully.
In preperation at look at past and current Warehouse ranges in order to learn the brands look. in a ddition to this I looked at trend forecasting, trade shows, catwalk shows, designer collections etc. This gave me a vast amount of information to use when creating ranges specifically for Warehouse.
In the creation of this work I have found the blog useful as it has allowed me to store my research in one place and keep it quite organised. However I did not allows post research when found as I would save it to a file and move on to something else and not upload it. In the future if I was to complete similar work a blog would be very useful and I would attempt to use it fully.
Wednesday, 21 April 2010
The Warehouse Fashion Buyer
The above text is basically just a brief overview of my role in this assignment which i will also include in my book.
Tuesday, 13 April 2010
New Warehouse Website
Warehouse have redesigned their website, giving it a softer look with use of grey, instead of the bold black it had before.New Prints
To fit in with the Warehouse image I chose three floral prints to use in the day range, and two dark graphic prints to use for the evening range.
Updated Ranges
After further use of Adobe Illustrator I learnt new skills and used these to create a new, more extensive range. I have created a day and evening range, as a way to fully portray the warehouse image in my own work.
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