Final Range

Final Range

The outfits are simple, but still sophisticated and fit the Warehouse 'look'. I only used one fabric swatch as it was the one I felt worked best on the clothes and also with Warehouse as a brand.

Development of Range

After creating my initial pieces, I tested changing different colours and adding different patterned swatches.

Monochrome Inspiration

As stated before the colour palette of Warehouse's ranges are quite limited, generally blacks and whites. This is why I chose a theme of monochrome. The above screen shot is simply just inspiration for clothes fitting a monochrome theme.

Edited Scans

I edited the swatches as I felt the colours didn't really match the 'look' of Warehouse. When looking at the products they had on offer, the colours were quite dark.

Current Warehouse Ranges

As the above screen shots show, the current ranges availiable at Warehouse are generally in dark colours and pieces are sophisticated. I will use this knowledge when creating a range in Adobe Illustrator, in relation to the shape and colour of the pieces.

Fabric Scans

Warehouse

...their aim and how they would define themselves, as stated on their website:

"Creating a directional brand experience that is exciting, inspiring and personal to our customer. Our distinctive handwriting is... Styley, Confident, Sexy, Glamorous, Edgy, Clean, Individual...Our culture is positive, ambitious and focused and our teams are creative and have pride in the brand. The people that work at Warehouse are passionate and knowledgeable about fashion and reflect the personality of the brand."

In all Warehouse's aim is to create clothes for women, which are of a high standard and suit the women and make them feel good. They offer clothes at the forefront of high-street fashion, from a passionate team.